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The Lean, Mean Sales Machine
How marketing automation reduces the cost of B2B sales.
Read more...A 7-Step Landing Page Template to Convert Prospects into Leads
If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming aware of a problem and potential solutions.
Read more...West5 Consulting redefine Demand Generation with the launch of a new service
West5 Consulting Ltd, a start-up business consultancy specialising in B2B Marketing services, have recently announced the launch of their comprehensive Demand Generation programme, aimed specifically at the IT sector, which improves processes and generates opportunities and sales outcomes. (PRWeb May 14, 2013) Read the full story at http://www.prweb.com/releases/2013/5/prweb10726346.htm
Read more...Wedding Planners Say "I Do" to Mobile Apps and Cloud Services
It is high season for the growing wedding industry -- the average wedding costs over $28,000 and is at its highest level since 2008. With June being the most popular month for American weddings, bridal ...
Read more...What exactly is inbound marketing? Part two: the nuts and bolts
Here, I’ll explain how to put that into practice, using five key steps. Inbound marketing takes the different aspects used in traditional outbound marketing, like email and SEO, and adds this to content marketing , social media and advanced marketing automation technology, to create a complete, measurable system that can consistently bring in more leads and business.
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