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Mortgage Leads, Looking for Qualityfrom: Jay Conners
If you are a loan officer or mortgage broker that has used
mortgage lead companies in the past, there is a very good chance
that you have encountered some bad experiences.
By bad experiences I mean, you have invested money with mortgage
lead companies and have received absolutely nothing in the way
of a return on your investment.
If you were even lucky enough to make contact with some of the
clients, you probably heard things such as "I closed on that
loan months ago." Or "I never applied for a mortgage."
Or, one of my personal favorites "oh, I thought I was only
filling out a survey."
The next time you consider using a mortgage lead company it is
important to take your time and do your homework.
Here are a few things to look for.
Find out exactly where the mortgage lead companies are acquiring
their leads from. Are they buying them from third party vendors?
Or are they acquiring the mortgage leads through web sites they
own and operate?
If the mortgage lead company you are considering is acquiring
the mortgage leads from outside companies, this says very little
about the mortgage leads.
Who knows how many times that outside company has sold those
leads to other mortgage lead companies. You could end up being
the tenth person to buy the lead.
Look for the mortgage lead companies that offer low minimum
deposits and do not require minimum orders.
Some lead companies have a minimum deposit of five hundred
dollars and you must purchase a certain amount of leads per day.
If you decide you are not happy after spending one hundred
dollars than you are out of luck.
So look for the mortgage lead companies that have low minimum
deposits and allow you to spend it at your convenience. This is
the best way to test run a mortgage lead company.
And when doing your research on mortgage lead companies take
into consideration the customer service that you are receiving.
Customer service says a lot about any company not just mortgage
If the customer service is poor than most likely the product
will be poor as well. When talking to customer service are they
forthcoming with the answers to your questions or are you
treated as a statistic? Use this to gauge how you will be
treated and what kind of response you can expect when requesting
The bottom line here is to take your time and do you homework
when researching lead companies. You work hard for your money so
don't throw it away on mortgage lead companies that can't
provide you with good quality leads even though they claim they
About the author:
Jay Conners has more than fifteen years of experience in the
banking and Mortgage Industry. He is the owner of
http://www.jconners.com, a mortgage marketing and resource site,
he is also the owner of http://www.callprospect.com, a mortgage
lead company, specializing in real time mortgage leads.
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